Products
Products I have built, led, launched, or modernized.
My product experience spans SaaS and enterprise platforms, mobile products, internal workflow systems, marketplace platforms, learning systems, analytics tools, AI-enabled operations, and early-stage product discovery.
Founder-led product analytics platform
Haziwa
- Problem
- Teams need clearer signals about communication styles, collaboration patterns, and the friction points that slow performance.
- Outcome
- Created a personality analytics product focused on team collaboration, manager insight, onboarding, and conflict management.
FounderProduct analyticsCollaborationUser researchProduct discovery
Marketplace growth products
Covibes Marketplace Platforms
- Problem
- Music labels needed better transparency, attribution, availability, onboarding, and value-chain collaboration.
- Outcome
- Led the development and launch of four marketplace platforms, grew the user base to 10,000+, achieved 70%+ onboarding completion, and secured five partnerships.
Marketplace strategyGrowthOnboardingPartnershipsAPI products
Enterprise workflow platform
ShareWord Global Enterprise Platform
- Problem
- Manual administrative workflows were slowing operations, limiting visibility, and creating avoidable cost.
- Outcome
- Reduced 4,000+ hours of manual work annually and lowered operational costs by $30K+.
Enterprise productWorkflow automationPlatform modernizationProduct operations
Learning and onboarding platform
Volunteer Training LMS
- Problem
- Volunteer onboarding needed to become more consistent, scalable, measurable, and easier to manage across teams.
- Outcome
- Improved training completion rates by an estimated 25-30%.
LMSOnboardingAdoptionCustomer journeyChange management
Internal workflow automation product
Cornerstone Claims Processing Application
- Problem
- Claims processing was slow, manually intensive, and created service delays.
- Outcome
- Reduced claims processing time from 14 days to 3 days through workflow redesign and automation.
Workflow automationInsuranceInternal toolsOperational efficiency
Mobile customer growth product
Cornerstone Mobile Insurance App
- Problem
- Customers needed a simpler, more accessible way to discover, buy, and engage with insurance products.
- Outcome
- Acquired 40,000+ customers and generated $1.2M in premium revenue.
Mobile productCustomer acquisitionRevenue growthCustomer experience
Social product experimentation
Meta Creator Collaboration Proof of Concept
- Problem
- Content creators needed better ways to collaborate, coordinate ideas, and test new creation workflows.
- Outcome
- Partnered with designers and engineers at Meta to build a proof of concept for improving creator collaboration.
Social productsCreator economyPrototypingProduct experimentation