Products

Products I have built, led, launched, or modernized, with the product move made visible.

My product experience spans SaaS and enterprise platforms, mobile products, internal workflow systems, marketplace platforms, learning systems, analytics tools, AI-enabled operations, and early-stage discovery. Each product shows the problem, the product decision, the technical surface, and the outcome.

Social product experimentation

SocialB2C

Meta Creator Collaboration Proof of Concept

Problem
Content creators needed better ways to collaborate, coordinate ideas, and test new creation workflows.
Product move
Scoped a proof of concept around collaboration behavior, experiment signals, and design-engineering feasibility rather than treating the idea as a broad creator feature request.
Technical surface
Social product experimentation, prototype definition, performance signals, and product-data-engineering coordination.
Outcome
Partnered with designers and engineers at Meta to build a proof of concept for improving creator collaboration.
Social productsCreator economyPrototypingProduct experimentation

Enterprise workflow platform

NonprofitB2B

ShareWord Global Enterprise Platform

Problem
Manual administrative workflows were slowing operations, limiting visibility, and creating avoidable cost.
Product move
Redesigned the highest-friction workflows before automating them, then sequenced platform delivery around time saved, cost reduction, governance, and maintainability.
Technical surface
Enterprise workflow platform, reporting visibility, access/process governance, compliance inputs, SOPs, and operational handoff design.
Outcome
Reduced 4,000+ hours of manual work annually and lowered operational costs by $30K+.
Enterprise productWorkflow automationPlatform modernizationProduct operations

Learning and onboarding platform

NonprofitBoth

Volunteer Training LMS

Problem
Volunteer onboarding needed to become more consistent, scalable, measurable, and easier to manage across teams.
Product move
Selected for adoption, administrative fit, reporting needs, and long-term operating ownership rather than optimizing only for feature breadth.
Technical surface
LMS evaluation, user provisioning, training content operations, reporting requirements, and adoption measurement.
Outcome
Improved training completion rates by an estimated 25-30%.
LMSOnboardingAdoptionCustomer journeyChange management

Internal workflow automation product

FintechB2B

Cornerstone Claims Processing Application

Problem
Claims processing was slow, manually intensive, and created service delays.
Product move
Mapped the claims workflow, removed approval and handoff friction, and shaped automation around faster service without weakening operational control.
Technical surface
Internal workflow automation, claims processing systems, service operations, and policy-support tooling.
Outcome
Reduced claims processing time from 14 days to 3 days through workflow redesign and automation.
Workflow automationInsuranceInternal toolsOperational efficiency

Mobile customer growth product

FintechB2C

Cornerstone Mobile Insurance App

Problem
Customers needed a simpler, more accessible way to discover, buy, and engage with insurance products.
Product move
Paired a customer-facing mobile launch with claims, policy issuance, and support workflow readiness so acquisition did not outpace operations.
Technical surface
Mobile product launch, insurance servicing workflows, policy issuance, claims support, and internal tool optimization.
Outcome
Acquired 40,000+ customers and generated $1.2M in premium revenue.
Mobile productCustomer acquisitionRevenue growthCustomer experience

Marketplace growth products

MarketplaceB2B

Covibes Marketplace Platforms

Problem
Music labels needed better transparency, attribution, availability, onboarding, and value-chain collaboration.
Product move
Sequenced marketplace launch work around onboarding completion, partner supply, transparency, attribution, and ecosystem adoption.
Technical surface
Marketplace platforms, API evaluation, attribution and availability workflows, onboarding funnels, and partner integration needs.
Outcome
Led the development and launch of four marketplace platforms, grew the user base to 10,000+, achieved 70%+ onboarding completion, and secured five partnerships.
Marketplace strategyGrowthOnboardingPartnershipsAPI products

Founder-led product analytics platform

SocialB2B

Haziwa

Problem
Teams need clearer signals about communication styles, collaboration patterns, and the friction points that slow performance.
Product move
Framed personality analytics as an operating conversation for managers and teams, not as static personality labeling.
Technical surface
Founder-led analytics product, insight design, onboarding use cases, collaboration workflows, and team-pattern interpretation.
Outcome
Created a personality analytics product focused on team collaboration, manager insight, onboarding, and conflict management.
FounderProduct analyticsCollaborationUser researchProduct discovery

Looking for a Senior Product Manager who can move from strategy to shipped product?

I bring product strategy, discovery, analytics, stakeholder leadership, technical tradeoff awareness, and a bias toward outcomes I can connect back to specific product decisions.

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