Context

Meta's advertising products operate in a high-scale environment where small improvements can create meaningful business impact. The work required collaboration across product, engineering, data, and stakeholder teams.

Problem

The team needed to identify, prioritize, and coordinate product experiments that could improve advertisement spend while relying on clear metrics, operational signals, and cross-functional execution.

Role

As Senior Product Manager, I coordinated experiments with engineering and data teams, monitored product performance metrics, and translated signals into prioritization and iteration decisions.

Product approach

Decisions and tradeoffs

• Focused experimentation on measurable business impact.
• Used data signals to guide iteration instead of relying only on stakeholder preference.
• Balanced speed of learning with product quality and operational confidence.
• Kept cross-functional teams aligned around the experiment goal and success metrics.

Context

ShareWord Global needed a more scalable way to manage administrative work across a global nonprofit operating environment. Teams were relying on manual processes that consumed significant time, created operational friction, and made it harder to sustain growth.

Problem

The organization needed a platform and operating model that could reduce repetitive administrative work, improve visibility, support reporting, and create a reliable foundation for long-term operational scale.

Role

As Senior Product Manager, I led product discovery, planning, design, implementation, and continuous improvement for the enterprise application management platform, working across business owners, operations, engineering, IT, marketing, and compliance.

Product approach

Decisions and tradeoffs

• Prioritized workflows with the highest manual effort and clearest operational impact.
• Balanced stakeholder requests against feasibility, cost, risk, and maintainability.
• Documented standard operating procedures so the solution could outlast the implementation phase.
• Supported change management with clear communication, training, and post-launch support.

Context

ShareWord Global needed to improve how volunteers were trained, onboarded, and supported. Training experiences were inconsistent, which made it harder to scale onboarding.

Problem

The organization needed a learning management solution that could support active users, standardize onboarding, improve completion rates, and make training easier to measure and manage over time.

Role

I led the end-to-end selection and implementation of the LMS, including stakeholder discovery, requirements definition, option evaluation, implementation coordination, rollout support, and adoption planning.

Product approach

Decisions and tradeoffs

• Selected for long-term usability and administrative fit, not only feature breadth.
• Standardized onboarding while preserving flexibility for different volunteer needs.
• Supported change management so the LMS became part of everyday operations.

Context

A healthcare platform needed stronger delivery discipline, clearer roadmaps, and better risk management across multiple concurrent initiatives.

Problem

The platform was facing churn pressure and needed a more structured way to prioritize improvements, manage releases, reduce delivery risk, and respond to customer and stakeholder needs.

Role

As Senior Product Manager, I developed and maintained product roadmaps, release schedules, risk registers, mitigation strategies, and stakeholder alignment plans across multiple initiatives.

Product approach

Decisions and tradeoffs

• Prioritized initiatives based on retention impact, feasibility, urgency, and delivery risk.
• Used risk registers and mitigation plans to make tradeoffs visible before they became blockers.
• Coordinated timelines across concurrent initiatives to reduce execution drag.
• Used performance indicators to guide ongoing prioritization.

Context

Northern Credit Union was running an organizational optimization program with parallel enterprise initiatives, including Azure cloud migration, software implementation, infrastructure modernization, and reporting access improvements.

Problem

The mortgage processing workflow was too slow, creating customer friction, operational strain, and an opportunity to improve service quality through process optimization.

Role

As Project Manager, I led planning, feasibility analysis, cost estimation, risk assessment, vendor coordination, and implementation activities across multiple platform modernization initiatives.

Product approach

Decisions and tradeoffs

• Mapped the workflow to identify bottlenecks and handoff friction.
• Focused on the parts of the process with the greatest impact on turnaround time.
• Coordinated internal teams and vendors to align implementation with organizational standards.
• Balanced speed improvements with risk, service quality, and operational control.

Context

Cornerstone Insurance needed a stronger digital channel for customers to access insurance products and services.

Problem

Insurance processes were too dependent on slower traditional workflows. Customers needed a simpler mobile experience, and the business needed a digital product that could acquire customers, improve engagement, and generate premium revenue.

Role

As Product Manager, I led the design and launch of the mobile insurance application and managed product work across claims processing, policy issuance, customer support workflows, and internal tool optimization.

Product approach

Decisions and tradeoffs

• Focused on customer access and usability as primary adoption drivers.
• Balanced mobile product growth with internal process readiness.
• Improved related workflows so customer-facing growth was operationally sustainable.
• Used automation and internal tool improvements to reduce policy issuance time.

Context

Teams often struggle because people communicate differently, make decisions differently, and experience conflict through different assumptions.

Problem

Many collaboration problems are treated as performance issues when they are often communication, trust, workflow, or team-dynamics issues.

Role

As founder and product builder, I built Haziwa as a personality analytics product focused on team collaboration, manager insight, onboarding, and conflict management.

Product approach

Decisions and tradeoffs

• Focused the product on practical collaboration outcomes rather than abstract personality labels.
• Framed personality analytics as a tool for better team conversations, not as a fixed judgment of people.
• Designed the product around user empathy, psychological safety, and actionable insights.